An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it. • Ensure that vital pages SEO Anomaly (home, main products/services, top content) are indexed.
- With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition.
- If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing).
- If you have a current website but are unsure of how the website is set up to perform for SEO, it may make sense to have an SEO audit completed.
- To test page speed, you can use Google’s PageSpeed Insights for a free analysis.
- Your rankings will be negatively affected if your website is under a manual or algorithmic penalty.
Content isn’t often considered “technical” SEO, but many technical issues with the content itself can impact indexing and rankings. Beyond the quality of the content itself, these technical issues need to be checked and addressed. With that in mind, your first step should be to ensure that your business has an active Bing Places profile. If search engines can’t crawl your website properly, they can’t index your content, and you won’t get the rankings and traffic you aim to achieve with SEO. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages. They also help users looking through search results determine the content of your page, and as such, act as promotions for your content.
Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be. The main thing here is to ensure that all of the important pages that you want to have indexed are within your sitemap and avoid including anything else. Also, by having pages in your sitemap that shouldn’t be there, such as broken pages, you can confuse crawlers and affect your crawl budget (more on that next). This breaks down all of the problems the crawler has found, how much of a priority they are to be fixed, and how to fix them. For a small, personal site, these settings may be fine as they are.
You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page so readers AND search engines can understand it easily. Find out what’s holding your website back with Epiic’s SEO auditing services.
Scheduling Reports
It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content.
You can compare your website to your competitors.
However, after deep diving and analyzing the content, we discovered that some links in the articles were redirecting to irrelevant websites. In terms of reparations, we ran a report of all the affected pages and manually worked our way through, removing pages, products, and internal links from the site as we did. Natural Language Processing (NLP) techniques were employed to make content more conversational and relatable. Synonyms, related terms, and user-centric language enhanced the content’s context and relevance, helping search engines understand and rank it more effectively.
Step 4: Fix redirects
You can do that in Ahrefs’ Site Audit; just head to the Content Quality report. You should always aim to use subheaders to break up your content and make it more appealing. In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages.